Individual Assignment: E-Commerce Strategic Matrix
Resources: Electronic Reserve Readings, the Internet, or other resources
Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.
Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.
Include at least three industry examples that support the findings in your analysis.
Consider the following elements:
o Cost
o Consumer exposure
o Customer service
o Differences in Web site structure
o Access rights
o Audience
o Security
Resources: Electronic Reserve Readings, the Internet, or other resources
Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.
Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.
Include at least three industry examples that support the findings in your analysis.
Consider the following elements:
o Consumer exposure
o Customer service
o Differences in Web site structure
o Access rights
o Audience
o Security
· Cite at least three different sources in addition to the textbooks to support your analysis.
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